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Daitona General Trading L.L.C. is one of the UAE’s leading general cleaning items and janitorial equipment supply companies. Ahmadaly Fazal, Managing Director and CEO, traces the company’s journey over the years.

For any specialized professional organization, quality, training, service and competitiveness are a sure recipe for success - more so in an economy like Dubai. Daitona General Trading L.L.C. was set up in Dubai by Ahmadaly Fazal, the Managing Director and CEO, just before the Gulf War in 1991. He was following in the footsteps of his father, Late Habib Fazal who had sold his 2-year old cleaning items business in 1984 to migrate to Canada.

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Product Range
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Household Products

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Institutional Products

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Paper Products

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Waste Management

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Dispensers & Aerosols

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Floor Care & Chemicals

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ceo

MISSION

"To provide our customers with exceptional service, quality cleaning and janitorial tools and accessories; bring innovative products into the market. We are dedicated to giving our customers the widest range of choices, backed up by our commitment to outstanding product quality."

"To provide our employees with professional training, assistance and technologies that help them succeed and the opportunity to significantly enrich their careers."

"To deliver superior returns to our shareholders by achieving strong and consistent financial performance."

VISSION

"As we move towards our goal of being a leading one stop shop for quality cleaning and janitorial tools and accessories, we shall carefully import products that have less impact on our environment and are competitively priced for our customers."

"We shall engage in sustainable practices and anticipate the needs of our customers and employees."







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